How Much Does It Cost To Design App? The Up-To-Date Price Of UI/UX

Steps Of Mobile App UI/UX Process

The cost of UI/UX may seem an abstract notion. At some point, design is close to art. Therefore, it’s challenging to calculate the precise amount of time needed for its implementation. As a rule, a designer gives a preliminary assessment based on previous experience.

Discovery And Research

The designer’s work begins long before the UI/UX expert launches Sketch. First of all, it is necessary to understand what exactly to create. For this, the designer, together with a business analyst and project manager, conducts research: communicates with stakeholders, examines documentation, and studies the market. At this stage, the team tries to define the target audience and understand clients’ needs. It draws up a product strategy and compares it with a business model of similar apps.

Conceptual Design

Finally, the team can enter the direct design work. Based on the data collected in the previous phase, they start building wireframes that look more and more like real app. The visual presentation of the screens helps identify deficiencies in time. Also, the designers can decide to move, add, or remove some elements.

Steps of UI/UX design for a mobile app

Detailed Design

At this step, app designers do what many think to be design work as such. They start building mobile UI based on the preparations mentioned above. That is, adding colors and graphical elements to the clickable prototype, which truly conveys the final look and feel of the product.

  • fonts
  • colors
  • logos
  • media
  • icons
  • etc.

Ingredients Of Good Mobile App Design

Ease of use. As you know, genius lies in simplicity. With app design, this statement could not have come at a better time. First of all, users want functional and straightforward software. So, make sure all elements are prominent, short, and unambiguous.

What Affects App Design Cost?


If you intend to order app design from a third-party company, you should consider the prices of different regions. Traditionally, the costliest ones are North America and Australia. The cheapest freelance app design is in India. If you are looking for an optimal quality-price ratio, consider companies from Eastern Europe. In Ukraine, median hourly earnings are $35 per hour. To reply to the question: “How much does a designer cost?” сheck out the picture below.

App design cost by region

Project Complexity

How to detect project complexity? It depends on whether you choose to use native or custom elements. Each platform has its design guidelines. iOS application design tends to adhere to Human Interface Guidelines, Android — to Material design.

Native vs. custom design of the banking app

Number Of Mobile Platforms

There is no way to create a universal design that will fit both Android and iOS. Each platform requires specific adjustments so that the user feels natural during the interaction with an app. So, if you need a solution that will run on two primary operating systems, simply double the costs. That’s basic math.

How Much Does It Cost To Design App Like Ally?

In this section, you can see a calculation of real app design costs. As an example, I took a well-known mobile banking app, Ally. Currently, it is ranked 18th in the list of the largest banks in the USA and serves more than six million customers. Let’s see a rough estimate broken down by app screens.

Ally banking app
App design cost
  • USA and Canada: $7–21K
  • Australia:$7–21K
  • Western Europe: $7–14K
  • Eastern Europe: $3,5–7K
  • India: $2,8–6,9K

Our Expertise

At Softensy, we specialize in fintech projects. Our primary expertise extends to banking apps, budgeting solutions, and investment platforms. Over the years, we have produced design concepts from scratch and worked on redesigning live apps.

Redesign of the main screen for Ecobank app

How To Design App For Your Business

In the app design, there are many things that “depend.” There is no way to calculate the total sum without a good grasp of the business environment and goals. At Softensy, we always pay special attention to the research phase. Exploring project details step by step, we deliver a design concept that brings a perfect user experience. If you do not know where to start with your project, drop us a line. We consult and provide initial estimation for free.



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Softensy specializes in fintech development and enterprise-level apps. Our team helps companies automate business processes by developing software solutions.