Value is defined as the importance, significance, and usefulness of a thing. People tend to make decisions based on potential benefits — for example, “Should I buy this product?” or “Do I need to subscribe to this service?” In the case of evaluating the business value of design, entrepreneurs may ask themselves, “Should I hire a designer?” This question essentially arises because owners cannot always quantify the return on design. They sign a contract with a UI/UX expert, agree on a significant salary, but how to understand if their costs are paid off? …


Starting a new business is always a risk. Statistically, 9 out of 10 startups fail. The main reasons for this are lack of market demand, running out of cash, and a wrong team. To increase the chances of success, you need to know what users want and correctly calculate your budget. Besides, it is necessary to select an experienced development team and draw up a detailed plan before launching a project. At Softensy, we always recommend that novice companies start with a minimum viable product (MVP) and only then move on. This approach helps save resources and choose the right…


By Maryna Cherednychenko

The development and design of a dashboard is a critical task today. Business wants to get a screen that contains all the information, showing trends, risks, and promising areas. It needs a dynamically updated vision that points the way to a bright financial future. A properly designed dashboard helps quickly assess the company’s state and points out cases worth paying attention to. It helps understand the app structure and gives the user an idea of where to go next.

This post will explain what precisely the dashboards are, how to get the most value of them, and…


By Maryna Cherednychenko

The evolution of the bank’s interaction with a client has a long history. Customers gained their first self-service experience with the advent of ATMs in the late 1960s. Further, in the 80s, telephone banking appeared and allowed clients to receive remote consultations. In the early 90s, banks expanded communication channels to dial-up modems. At that time, buying a home computer was a costly affair, so the growth of online banking in the early years was minimal. A real breakthrough was the emergence of a graphical browser and the Internet, which promoted the extensive use of PCs.

Despite…


By Maryna Cherednychenko

Long gone are the days when accounting was carried out on paper. Today, large and small firms use automated systems that help manage financial affairs quickly and safely. But in a fast-paced world, business goals change quickly, and off-the-shelf systems may not keep up with them. For this reason, companies more and more opt for custom accounting software. It helps implement any, even non-standard, ideas and adapt the program to unique business processes. If you feel the need for such a solution, you are in the right place. …


By Maryna Cherednychenko

Digitization is absorbing more and more areas of daily life. Stock trading is no exception. Today, investment projects are not only for narrow-focused firms. Thanks to trading platforms, everyone can easily invest and earn money. According to Statista, the age of trading apps users varies from 18 to 60+ years. It proves the raised interest in such services and their hasty growth. This article will look at what a trading app is, the most popular services, and how to build your own trading platform.

What Is Trading App?

A trading app is an online mechanism that allows you to buy and…


By Maryna Cherednychenko

Did you know that 25% of mobile apps get deleted right after they were first launched? What is the reason for such disappointing statistics? First of all, poor user experience. It makes 88% of online shoppers leave the store, and 70% of businesses fail. To avoid such a situation, you should get off on the right foot. For that, it is vital to take care of a perfect UI/UX design. Smart placement of elements and beautiful cover will keep users’ attention and inspire them to further interact with the app.

Design creation is a complex process based…


By Maryna Cherednychenko

People often hesitate to invest because they are afraid to fail or think they do not have enough money to start. Mobile micro-investing solves the problem. Various online services allow you to spend small amounts, minimizing risks to end up with nothing. Such tools are now in demand. That is why it may be a good idea to invest in their development. Before embarking on the development process, we suggest that you study the market and select your target audience. In this post, we will help you do so.

What Is Mobile Investing?

Mobile investing implies using mobile technologies to invest…


By Maryna Cherednychenko

If you are going to extend your business to the digital community, you need to choose the right tech stack to develop a web or mobile solution. In the ever-changing world, technologies follow quickly one after another. A few years ago, Java occupied a leading position both in the back and front-end development. Now, new players have appeared on the horizon. One of them is Golang or Go. It is Google’s creature that aims to unite the best features of other languages. At Softensy, we often use it for high-load systems in fintech projects. …


By Maryna Cherednychenko

PSD2 and open banking have given the green light to fintech. While earlier, non-banking firms had to go through time-consuming procedures to get to users’ data, now this scheme is greatly simplified. With the consent of the user, the bank provides financial records for public use through API. Due to this, fintech apps are mushrooming the shelves of app stores offering options to fit every taste. If you want to join their ranks, you are in the right place. …

Softensy

Softensy specializes in fintech development and enterprise-level apps. Our team helps companies automate business processes by developing software solutions.

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